I love Disney movies. Who doesn’t, right? We all grew up watching the classics like The Lion King, Beauty and the Beast, or Aladdin. Two out of three of the previously mentioned films were recently re-released in theatres in 3D for the enjoyment of a whole new generation of people (and let’s face it, the enjoyment of the previous generation as well).
While I didn’t get the chance to go and see The Lion King when it was released again, I did have the pleasure of re-experiencing Beauty and the Beast in all it’s glory on the big screen. Something I hadn’t been able to do since 1991 when it was first released and I was only 8 years old. I was annoyed by the 3D because it was distracting and pointless, but experiencing that movie again on the big screen literally brought tears to my eyes.
So of course, I wanted to purchase a copy for myself before Disney threw the movie back into their horrid and hated vault. I HATE the Disney vault but that’s a topic for another post at a later date.
I trotted on down to the nearest Walmart and went straight to the Disney section, excited to own a copy of Beauty of the Beast for the first time since owning it on VHS. Yes, that’s right…VHS. My excitement at spotting my bounty was short-lived, however, when I saw the price tag stuck onto it.
Yes folks, that’s right. The price was actually $36.93. My jaw fell to the ground and I literally said out loud, “Are you FREAKING kidding me?!?” I then stood there for a long time and studied the Disney Blu-Ray section of the movies in Walmart, slowly coming to a realization. They were all insanely priced. Now I know that Disney movies have always cost a little more than your typical film and, in my opinion, this was alright because they were always top-notch productions that lived on pretty much forever. But to be requesting almost $40.00 of my hard earned money was asking a bit too much.
I studied the section a bit more and made another discovery. All of the films in the Blu-Ray section for Disney were not just Blu-Ray discs. They all included the Blu-Ray, the DVD, and a digital copy. This, my friends, is bullshit. They’re charging large sums of money to essentially buy three copies of the same damn movie all at once. I don’t know who thought this up, but they’re either a marketing genius or the scum of the earth; quite possibly both. We don’t need 3 copies of a movie. NOBODY needs 3 copies of any movie at all…ever.
So I looked around for just the Blu-Ray copy, because that’s all I wanted. I did not want three copies of one movie…I wanted the Blu-Ray because it’s a beautiful movie and one I deem worthy of paying the already too high price (as compared to DVD) of buying it on Blu-Ray. But it doesn’t exist. If you want a Disney movie, you HAVE to purchase three copies of it. I even saw a version that also included the 3D version as well. So you were getting FOUR copies in that one. Eventually I broke down and bought three copies because I was terrified of missing my chance and finding out it went back into the vault before I got my hands on it. Have I mentioned how much I LOATHE the Disney vault?
I spotted another film I’ve wanted to own since it’s release as well. I saw the movie Up. Then I saw the price.
Yup…$39.93. No freaking way. I paid too much for Beauty and the Beast because I love that movie and it makes me feel like a kid again. There’s no way I am going to pay that kind of money for new Disney movies. It just won’t happen. So I left Walmart without Up and went home, hating Disney just a little for their shenanigans and thievery. Later, I ended up finding a treasure trove of Disney DVDs and Blu-Rays at a used video store and scored them all for under $15 dollars each, including Up which had the Blu-Ray, DVD, and digital copy.
So this is my message to Disney. I love your movies. I have ALWAYS loved your movies. However, I will never purchase your movies for the prices you ask for them based solely on the fact that you threaten us with taking them away forever and hoarding them in your stupid vault like a bully. Please pay attention to what I have to say next, Disney, because it’s very important. You will get far more of my money if you come to your senses and charge reasonable prices for them and make them more widely available. I may have forked over the cash for Beauty and the Beast, but that’s the exception. It’s a childhood nostalgia thing and nothing more. Your movies aren’t worth $40 dollars and you should be ashamed of yourselves.