I Guess Advertising Really Does Work…

I used to be a real movie buff.  I mean, I used to see everything that was in theatres, just to go to the movies.  Once, my friends and I went to see something and there was nothing left at the theatre that we hadn’t seen.  I LOVE movies and didn’t care that it was what I spent most of my money on.

Over the last few years, I realized that I hadn’t been going to see as many movies as I did once.  In face, I see maybe three or four a year instead of five or six a month.  For a while I assumed it was because most movies nowadays weren’t as good as the ones I had watched back when I was a teenager/in my early twenties.  Then I thought perhaps just my tastes had matured and I wasn’t interested in the same things I had been back then.  This is probably a small factor, everyone changes their tastes as they age.

However, in the last little while, I’ve come to the conclusion that it may be a different factor entirely that has something to do with it.

I gave up television three years ago.  I cancelled cable and got myself a subscription to Netflix and I never looked back.  I couldn’t take the fact that it cost almost one hundred dollars a month for what amounted to about 5 channels that I watched regularly. 

I have found that, without being constantly bombarded by commercials and advertisements, I am far less likely to buy crap I don’t need; this includes going to see movies, apparently.  If I’m not constantly subjected to watching the trailers, it seems that I don’t really know or care about their existence.

When I visit my friends’ houses or I’m at my parents, I find myself being drawn back in whenever there’s a trailer for a movie that I didn’t know about.  I get all excited when I see something I hadn’t before and then I want to see it in the theatre. 

So, I have come to the realization that my need to see movies is mainly based on being inundated with advertisements for them on the television.  I still love movies but I’ve become far more picky about them and I only ever see the ones I really want to see instead of almost everything I see a trailer for.

Next up on the list of ones that I’m definitely seeing…A Good Day to Die Hard.  Because how the hell could I ever miss out on seen a Die Hard movie in the theatre?

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